Optimisation is Fundamental to Online Success Web pages need to say what they’re about in more ways than one. Sponsored Listings   Sponsored or ‘paid’ listings is a quick route to achieving high page listings for any keyword search term. Essentially, this enables businesses to buy their way to the top and be seen first within a competitive market. How does it work? Prioritising popular keywords generated through analysis. A business sets aside a monthly budget and maximum cost per click that they are willing to pay for a potential customer to be driven to their website through a paid listing. A search engine will display paid listings by order of the highest bid. The highest bid wins first placement, and so on. A company is not billed just for simply appearing on a search engine results page - a searcher needs to click on the listing in order for this to happen. How do I ensure I attract the right type of searcher? This is very simple. Search engines allow a ‘promotional heading and description upto a limited character allowance - within this area, a promotional offer and specific information would appear. Those interested would click, those not would select another. How we can help Each product/promotion is segmented by campaign. An experienced team member will take on a campaign management role that will refine search terms and placement descriptions as we or you see fit. Once a monthly budget is agreed per campaign, this will not be exceeded. We manage the process from start to finish. All you have to do is see the results. Prices are charged according to campaign requirements. Set up fees and campaign management fees are applicable, in addition to paid listing budget assignment. Search Engine Optimisation (SEO)  Natural Search Listings It pays to be vigilant when it comes to getting your website noticed. In the same way a shop would attract feet through the door, a website needs to attract genuine traffic to its pages. As well as promotions and online marketing, a good place to start is always by optimising the content within the website. Analysing the most popular search terms relevant to people looking for your goods or services in an online environment can be very efficient in generating the right sort of traffic through a search engine. Our SEO package was created for this sole purpose.  The main features of this package offers the following: • Keyword/phrase research and analysis. • Selecting popular keyword/phrases relevant to your product/service. • Embedding keywords/phrases within meta tags read by browsers. • Editing web page content to replicate keywords/phrases within the copy. • This process establishes a relevance of site content with the search engine which will deem the web page as appropriate to the search term and increase natural page position. It may take some time to increase the natural position that a search engine would give to a website and ongoing alterations to the keyword selections may be required - however, pricing is charged annually and alterations are made within the yearly fee. Prices start from £150 © Flawless Web Design 2011